At Aha! Research, we deliver the optimum new media research solutions that best suit your research requirements. These can range from the enlistment of responses from our validated, profiled panels, your email list or through direct recruitment off websites (banners, embedded polls or on-exit of specific sections within the sites).
Research projects can be commissioned on an ad-hoc, dip-stick, or continuous tracking basis. While most of our projects are full-service, we also offer field-only or field and data processing services.
Our researchers are highly experienced in managing the most complex of full service research projects. Among these include, but is not limited to, the following:
- Usage and attitudes surveys
- Customer segmentation
- Customer satisfaction (products, services and web sites)
- Employee satisfaction
- Brand image and brand positioning
- Brand and advertising awareness tracking
- Online advertising effectiveness and brand lift experimental studies
- Advertising copy test
- Product concept testing
- Pricing research
- Packaging and logo evaluation
- Internet audience research and website profiling
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