At Aha! Research we analyse data with the left side of our brains and interpret it with our right sides to place our findings in the larger context of our market knowledge. You will utter Aha! when you see your research reports! Why? Because, neuroscientists have found that the flashes of insight that precede "Aha!" moments are accompanied by a large burst of neutral activity in the brain's right hemisphere. When researchers are merely analysts (left-brain-directed), clients don't get those "eureka" (Aha!) moments. Our abilities to switch between left and right brain thinking, ensure our client's right sides are profoundly activated upon seeing our findings.
We don't push our client's research problems into a canned or syndicated research product and have junior analysts flush our a string of charts. We rely on our years of customized research experience to offer customized insight into research design, execution, and interpretation. Knowing that you work with senior and creative researchers is the alpha to an successful project.
What does this mean to you? It means we are more than analysts and number crunchers. We leave that for our fast processing computers while we do the interpretation of findings in the bigger context of your marketing problems, your target audience, and the market as a whole. They call this the "The Symphony of Thinking"!
At Aha! Research, we recognise the significance of having your hand on the pulse of consumers in a way that will allow you to respond immediately to emerging market opportunities and threats. As such, our solutions focus on providing you with timely, and actionable consumer insights, which is interpreted in a broad context.
You're going ...Aha!? See, it works already. Came talk to us!
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