Why Aha! Research?


Aha!
Research is a full service market research solutions provider with a complete range of online data collection applications and services.

Through qualified online panels, state-of-the-art web-based survey capabilities, opt-in email surveys, and other interactive applications, we deliver superior quality consumer insights that meet your marketing needs.

Solutions Providers with Research Knowledge and Experience
Our researchers are solution providers with an in-depth understanding of market research techniques and analysis. They will recommend, design and deliver the research findings that best serve your objectives and research requirements. In the rare instances where we encounter a research problem too big for us, we temporarily expand our team with specialists (on contract basis) such as for high-end special statistical modeling.

Affordable Research
Whether we're in a global financial crises or not, clients are always looking for the best value for their research budget. Our small team at Aha! Research consists of experienced researchers working in a modest office, without all the big-item overheads and top management salaries and benefits which inevitably push up the research fees of the large research firms. At Aha! Research we do it better and can afford to offer lower research fees.

Innovative and Advanced New Media Market Research
As consumer dependency on the internet and mobile devices continues to grow, we will continue to enhance our proprietary software in online data collection, analysis and reporting.

Rapid Results
Through the use of new media, you will enjoy accurate and rapid access to your survey results. This in turn, will allow you to make immediate business decisions. Aha! Research is known for the speedy delivery of their reports!

Quality Panel Recruitment
We take great care in the recruitment of our panelists. While online recruitment is far easier and more cost-efficient, we also recruit through offline channels that offer visual verification of our panelists and ensure you have a wider representative selection of consumers.

Accurately Profiled Panelists
Our in-depth and validated knowledge on each panelist gives you immediate access to the type of consumers you want to reach and engage.

Active Panel Community
Our panelists are an interactive online community who are conscious about the importance of their participation in market research. We promote interaction without exhaustion and our high level of panel management integrity results in an effective panel usage with high response rates.

Through our “My Opinion Can Make a Difference” programme, we maintain and encourage thoughtful and careful participation in surveys amongst our panelists. “Involvement” rather than “Incentives” is the primary motivator for participation. In fact, our panelists actively sign up to be a part of this programme because they genuinely believe their opinions are heard and valued by brands and services and as a result, wish to help influence the development of everyday brands and services.