Aha! Research is an independent full-service online market research company delivering leading-edge solutions to our clients around the world.
We have extensive industry experience and apply the latest research techniques and technology. Our data collection is primarily through client provided email lists, online managed consumer panels, as well off web-site recruited surveys. We often draw on the online managed panels of Global Market Insite (GMI) and other online consumer and specialist panels across Asia Pacific and the world
Aha! Research was founded by Peter Steyn, Douglas Khoo and Leonard Chan - respectively veterans in market research, advertising, and digital media/technology.
Peter is the Managing Director and has 21 years of experience in market research while based in South Africa, Canada and Hong Kong. Prior to founding Aha! Research, he served as Managing Director of Nielsen//NetRatings Hong Kong/Taiwan/Korea, and director of ACNielsen specializing in global multi-country research. He spent more than 16 years with ACNielsen in both Hong Kong and Canada. He has also taught marketing at the University of Pretoria, University of South Africa, and Hong Kong City University. He is currently enrolled in a Ph.D program in Marketing at Lulea University of Technology, Lulea, Sweden.
Our senior researcher, David Chu, has solid experience in handling statistical analysis in a variety of studies such as ad evaluation, brand tracking and customer satisfaction studies across several industries, in particular the fast food catering and automobile sectors. He is also our in-house IT specialist and responsible for survey programming and database management. Prior to joining Aha! Research, he was with TNS (Taylor Nelson Sofres Research) since 2004. David is a graduate from the University of Plymouth (UK) with a bachelor’s degree in Applied Statistics. David is fluent in English and Chinese and an avid nature photographer.
For complex statistical modeling, our team includes Kevin Gray, President of Cannon Gray LLC, our statistical and analytics consultant who has nearly 25 years experience in marketing research, both on the client side and with The Nielsen Company and Research International. Kevin's focus is on helping our clients address their business needs by applying state-of-the-art research techniques and innovations developed in diverse fields such as Psychometrics, Econometrics and Biostatistics. Kevin has completed Doctoral-level course work in research and statistics and has tutored at a number of training seminars, both in Asia and in his native U.S. He is a member of the American Marketing Association and the American Statistical Association.
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