Characteristics of Serious Bloggers

Published in Public Relations Quarterly by Aha! Research's Peter Steyn, et al: A recent survey by Aha! Research conducted for Text100 Public Relations, Asia Pacific, found that technology, corporate, and other serious bloggers around Asia Pacific have very specific needs in terms of how they should be contacted by Public Relations (PR) professionals, the contents they prefer, the preferred media for receiving PR content, etc. With the exponential growth in online social media, PR professional and corporate marketing communications people may want to listen carefully to what bloggers want. View report summary on the Text100 website.